Small stores show surprising strength and resilience in the face of competition from large-scale retailers and e-commerce outlets. They offer the consumer a warmer atmosphere, and perhaps a broader and deeper selection of merchandise. Many stores can be owned. In your own business, you must lead, knowing what to do and when to do it, and be fully accountable for everything that happens. The buck stops with you. Sometimes that's a lonely place. 5. Do you value predictability. Most of the money you make will go right back into inventory and other costs of doing business. 4. Are you a self-starter and comfortable being alone? Or do you draw your energy from being around others and count.